Key Concepts Of Media Studies

the four key media concepts are:
-Media Language
-representation
-Audience
-Institution

the first conecept media language means the nuts and bolts of media.
representations means how people, especially certain groups such as men, women, young people, ethnic groups etc, are portrayed by the media.
audience mans the ways of describing and appealing to consumers of media.
institution means the producers and regulators of the media.

the exam goes about testing your knowledge by splitting it into to papers section A and section B. sections A will be about media language and representation where we will have to analyse a 5 miniute clip from a british tv dreama using the technical elements of cinematography, editing, sound and mise en scene.

Section B will be about audience and insitution- you will answer a question on the film industry using two case study films attack the block and harry potter